My name is Katie Read, and I am an MFT with 15 years of experience helping children and families.
(Did you just die of boredom? Me too. Next!)
I attended the University of Fancypants, where I was a Dean’s List Scholar. I have won several prestigious awards in my field, including the coveted Fancypants Therapist Forever award, and you can find a complete list of my 258 peer-reviewed articles below.
I use CBT to treat GAD and DBT to treat BPD and ACT to treat ADHD.
(Ohhh…bummer, I actually need an English-speaking therapist. Next!)
So, is your About Me page even a little bit guilty of any of these client-repelling mistakes?
If you’re in the 90% of therapist’s websites I scan regularly…it probably is.
When the page title is “About Me,” we all naturally assume this is the time to brag, right? Or at least give people the most full and complete picture of our clinical lives and training that we possibly can, right? Right?
Dear god no.
Your About Me page is about the client.
I know, life can be dark and confusing. This is one of those moments. Breathe through it with me.
But don’t they care about my education? Nope.
But all my years in the field prove that I can help them! Nope.
But they need to know that I’m intelligent and well-published and I won awards and I—Nope.
Your entire therapy website has one goal:
Let the client know and feel that you deeply understand their pain.
The About Me page is no exception. You are giving a glimpse of who you are in the service of still demonstrating that you understand the client.
Your awards don’t tell them you understand.
Your years don’t prove that you understand.
Your humanity and your ability to write how the client is feeling is what proves you understand.
If you’re thinking, “Well, clients all feel different things…” that tells me that you haven’t niched down yet.
Sure, niching down is a choice…but doing it will grow your practice 10x faster.
All the readers who have niched down and know the exact people they love working with and do the best work for…those people are nodding along.
Once you know your niche, you know your client’s exact pain points.
You know the words they use to express their challenges.
Hopefully, the bulk of your therapist website has been written right to them.
Now, we tackle the About Me page from the same point of view.
What are the things about you that benefit your client?
What parts of your personal life are you willing to reveal that will help a client instantly bridge the trust gap with you?
I suffered several deaths early in my life, and no one in my family knew how to deal with grief, so I felt lost for many years. I never want other people to go through that lost, lonely, “nothing-matters” feeling.
My divorce got more messy and angry than it needed to because we had no one helping us through the strong feelings at each stage of the legal process. I help couples anticipate and manage these feelings before they arise because I have been in your shoes.
When my own child was diagnosed with ASD, I felt like the world was ending. I was angry at all the moms whose kids played happily at the park while mine had another meltdown. Over time, ASD has become my greatest teacher, deepening my empathy and patience in ways that never would have happened without it.
I hear the objections already to revealing personal details, beyond the education and work history stuff.
I totally get it.
I was trained to be a blank slate, as well.
But the world is a different place now.
Your clients will google-stalk you.
They will look you up on Facebook.
They will try to catch a glimpse of your partner or kids.
This is reality-TV culture. This is a culture where my husband grew up worshipping Luke Skywalker, and now has semi-regular exchanges with Mark Hamill on Twitter.
People expect full access.
A therapist’s best remedy for that is to control the conversation before it starts.
Give away enough to make clients feel comfortable, like they have a good sense of who you are, and they don’t necessarily need to search deeper.
On your About Me page, make a clear connection between what you choose to reveal and how it benefits the client.
Throw in a few fun details, as well…but remember that every therapist page on earth says they enjoy hiking on the weekends with their dog, so be a bit more unique, if possible.
Big bonus points for short sentences.
Bigger bonus points if you can use bullet points to keep the eyes moving.
Take out ALL clinical jargon.
Break up all long paragraphs.
Definitely include a headshot.
You’re my hero forever if you do a short video and include that.
List your education and licensure at the bottom.
If you can’t fathom a website without your full CV, make it a button leading to a hidden PDF on your site.
Remember, above all, it’s not your resume that attracts clients to you.
All they want is to believe that you understand their pain and can help them through it.
If your About Me page—and the rest of your website—conveys this message, they will call.
To your success!